Let’s take a look at some of the best free minimalistic WordPress themes below. You can see minimalist techniques all over the internet today, from Google SERPs to Apple’s homepage to WordPress themes. To improve the user experience, web designers sought to reduce complexity and embrace the principles of minimalism. Take a look at the PBS homepage from 1999 for an example. It rose to popularity as a sort of counter response to the early days of the internet, which were characterized by an overabundance of colors, shapes, textures, and elements that resulted in cluttered websites and poor user experiences. While minimalism can be traced back to early 20th century architecture (and even earlier in Japanese art), it gained prominence once again in modern web design. A more accurate understanding of minimalist web design is to only offer the features and content a user needs to accomplish a specific task, like signing up for your newsletter or making a purchase. ![]() But minimalism is about more than aesthetics. In web design, this translates into lots of white space, large images, and little text. ![]() Minimalism is a design style that emphasizes simplicity, balance, alignment, and contrast.
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